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Media Partners
Cornerstone Media Group
Independent, Data Driven and Agile. Focused on "Win-Win" partnerships.
Cornerstone has been partnering with and connecting Advertisers with Media Outlets since 1995. Cornerstone utilizes data-driven metrics that include; market, genre, demo, day-parts, and performance, to ensure that we identify and air the best performing outcome based advertising shows and spots with every Media Outlet.
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Managed Media Solution
Cornerstone Partners with Broadcast Stations on Their Paid Long-Form Business
- Cornerstone builds and provides each Station with the use of its proprietary SDI SD or HD Cornerstone Server Equipment at No Cost to the Stations
- Cornerstone eliminates all Station workload as we manage everything; content, traffic, scheduling, airings, affidavits, billing, collections, and payments
- Cornerstone provides Stations with full transparency through detailed monthly reporting
- Cornerstone remits one payment to Stations at the end of each month for everything
Partnership Model
- Cornerstone sells the key long-form avails for the highest possible rates, increasing AURs
- Cornerstone manages the lower value or unsold avails with performance media, maximizing Station revenues
Performance Model
- Stations or Stations Rep sells the key long-form avails
- Stations and Cornerstone establish a baseline for key long-form avails
- Cornerstone manages all avails below the established baseline with performance media to maximize revenues and eliminate workload for the Stations